~ Creative Marketing Strategies
~ Graphic Arts
~ Website Design and maintenance
~ Branding
~ Public Relations
~ Marketing
~ Fabtabulous happenings.
Our initial strategy is to personally go over all of your basic marketing materials, whether it be past or present. We will meet with you and go through each phase that you have instituted. Strategies that may not have worked for you, may not be “out dated” possibly just not implemented properly for your overall goal. We will also canvas your past advertising campaigns. If contracted to do your Ads they will be done in-house . Brochures, postcards, web-blasts are also part of the creative process that we offer.
PUBLIC RELATIONS services
Writing Services: creation of press kits, biographies, look books, press releases, marketing campaigns, pitch letters and website copy
Design Services: graphic layout and design of press kits, look books, letterhead, business cards, press materials, logos and websites
Media Outreach: press release and press kit distribution; getting press-worthy topics out on the wire to our extensive network of tailored contacts in print, radio & broadcast in the US, Canada & Europe
Outreach: targeted pitches including seasonal stories, trend stories, new product launches, event promotions, designer features, business profiles, TV appearances and more
Contact Management: contacting & maintaining relationships with relevant connections for the clientsà business goals (such as stylists, photographer, buyers, distributors, etc)
VODCASTING: this for of media allows clients to publize their cool things” that they are doing in a very social open media
Social Media: garnering exposure online through blog-style marketing and other internet methods
Non Traditional Exposure: ( MY FORTE!) finding unconventional ways to get you exposure & visibility in the industry and the market place
EVENT services
Event Creation: developing and working with the client on a press-worthy concept
Event Production: for fashion shows, private parties, new product launches, performances, special events, and trade shows
Pre-Production Services: site inspections, negotiating rates, vendor recommendations, music and catering we also work with STATION AVENUE a LEADER in the INDUSTRY
Event Planning: timeline logistics, staffing & branding coordination
Invitations: design, distribution and guest list management
Celebrity and VIPs: invites and procurement of high profile appearances and performances
Press Coverage for Events: including photographers, print press and broadcast media
Gift Bag Fulfillment: acquiring & compiling promotional items for gifting
Securing Sponsorships: to assist with funding, liquor promotions and giftbags for events
Event Execution: bringing the event concept on paper to life!
Additional MARKETING Services
Image Consulting & Media Training: preparing clientele for TV appearances, interviews and performances
Brand Management: integrating your kit with your image, website, etc.
Bookings: for appearances, gigs, performances and parties
Guerilla Marketing: creating word-of-mouth epidemics
Direct Marketing: postcards, flyers, and other mailers sent directly to our extensive database of media, press, celebrity, VIP and targeted contacts
Outgoing Sponsorships: involving clients in high-profile events, gift bags and award shows
Ad Buying: negotiation & placement
Online Marketing: creating a buzz through digital media
YUB breaks tradition and steps outside the box using alternative marketing methods that will reach your client with cutting edge results. We offer a unique blend of traditional services mixed with a non-traditional mind set that gives our client a definite advantage.
