Services

Public Relations

Creation, implementation of specialized targeted public relations strategies based on clients needs to generate top placement in online, print and broadcast media.

• Access to media professionals and journalists through our extensive personal contacts
  Coordinating and managing events
• Consultation and education on the importance of an online presence in an increasingly web-driven social society
• Extensive knowledge of best practices in all popular social media channels
• Creation of strategy and timelines for social media campaigns so that there is consistency in brand tone/voice and frequent content being posted
• Creation of optimized Facebook pages, Twitter handles, and unique Hashtags to help reach a target audience at the grassroots level

Talent Acquisition

Singer, Actress, Host & Brand Influencer  Lauren Mayhew has starred in Universal’s ‘American Pie,’ Showtime’s ‘Dexter,’ & ‘CSI.’ Hosted – NBC’s ‘ Access Hollywood’ & WWE Smackdown is our new client in our talent division. Influencer with over 100k following, DJ spinning the beats.

Crisis Management

Then you already know that crisis can happen to any company, at any time. But effective crisis management means more than just acknowledging the likelihood of crisis. Crisis management takes a thorough understanding of both the nature of crisis and the stages of crisis management.

These are the steps~

• The importance of openness, transparency, authenticity and accountability
• Understanding stakeholder expectations during a crisis
• The importance of speed, and who should respond
• Responding to internally vs. externally caused crises
• Recovering respect and trust after a crisis
• How to avoid crises with proper preparation and prevention

The Build-up Stage: When you might see hints or clues of a potential crisis appearing in media outlets. At this stage, you should be looking for the repetition of certain trigger themes, repeated messages describing symptoms or precursors to a crisis.

The Impact Stage: or the Acute Crisis, when one of the triggers has developed into a full-bore crisis. Often the shortest stage in the crisis lifecycle, the impact stage tends to result in the most physical, fiscal, emotional, and reputational damage to a company. Companies can usually expect the most media scrutiny during this phase of the life.

The Chronic Crisis Stage: the company at this juncture may suffer through any lingering effects of the acute crisis, which can be physical restoration, legal action, or public activism. Media coverage, at this juncture, tends to focus on blame and responsibility.

The Resolution stage: the crisis no longer impairs the organization’s operations or directly impacts the public. The risk at this stage is that the crisis remains latent, with the potential to strike again to even more devastating effects.