As 2026 kicks off in the newest of fashions, there’s a lot to say about what’s happening with whiskey. From favorable bourbon prices and unique heirloom grains to sustainability and new whiskey categories, the whiskey world is changing to the benefit of tipplers everywhere. To get the best possible insight on the latest trends taking place in the whiskey world for 2026 and beyond, we talked to four absolute experts in the industry: Ari Sussman, whiskey maker at Whiskey JYPSI; Hudson Austin of Wine Merchant; Jim McCourt of Prohibition Charleston; and Thomas Stevens of Fearless Restaurants.
“We’re at a pivotal point, an exciting point in the whiskey industry,” notes Sussman. Out with the old, dusty playbook, and in with the new. Whiskey brands are refocusing on quality over quantity, transparency about production practices, and relying on data to connect with consumers. Stay thirsty as you read on to get fully educated on the whiskey trends to look forward to in 2026. You’re not going to want to miss out on any of these.
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https://www.tastingtable.com/2086688/whiskey-trends-watch-2026/