We’ve all seen the change maybe some has been in your face while others have been a shade more subtle.
“The 2026 Bacardi Cocktail Trends Report, backed by Bacardi-led and third-party research and surveys, found that 76% of Bacardi GCS participants sought elaborate cocktail presentations that provided memorable experiences at bars.
This is where cocktail maximalism comes in. The current trend creates a moment that is visually striking, with a bold presentation paired with distinctive flavors. Not only does a cocktail need to photograph well (because, social media), but it also needs to hold up in the glamorous glass it’s served in.”